Assignment #3
To get the best conversion rate
from your landing page, it is essential that you eliminate distractions. This
allows the consumer to be more likely to follow your call to action on your
landing page.
For consistently accurate results,
you must have clear instructions on your landing page. This is all about
communicating your value proposition clearly to you customer. Looking at
headlines will be important for clarifying to your customer the value
proposition of your campaign.
You must keep everything on your
landing page relevant to your value proposition. To eliminate negative impulses
at the point of conversion, your entire landing page must relate to your
campaign goal, and not steer off to talking about something else. Having a
“form-first” design is essential to have a solid campaign. The 6 parts of a
form-first design is Form Headline, Sub Head, Benefits Bullets, A Form, Call To
Action, and finally The Closer.
Taking a look at this landing page for a Real Estate Group
located in California, We can clearly see what their call to action is. For
their value proposition, they believe in matching people to their perfect home,
or homeowners looking to sell their home. Their call to action is stated on
their landing page as:
“Find Out What Your Home Is Worth! Home values have risen dramatically since 2010! Visit www.SearchSoCalAreaHomes.com or call us at 800.784.2616 to find out more!”
Their target demographics include homeowners in
Southern California who are looking to either buy or sell a home. I believe
they are doing a good job appealing to home owners and home buyers. It is clear
that they want their visitors to give their office a call for further
assistance in finding or selling a home.
Adobe Spark Landing Page:
Wish Pond Landing Page:
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